Every cabinet conversation eventually comes down to one question: what’s this actually going to cost me?

It’s a fair question, and it deserves a straight answer — not a “it depends” non-answer, not a bait-and-switch starting price that doubles by the time you get to checkout. Here’s what I can tell you based on real numbers from the lines I actually carry.

What Is a 10×10 Kitchen, and Why Does the Industry Use It?

The industry uses a standard benchmark called a 10×10 kitchen — a basic L-shaped layout with 168 inches of wall cabinet space and 114 inches of base cabinet space. No island, no specialty storage, no upgrades. It’s not your kitchen. It’s a measuring stick, the same way every car’s window sticker shows a base price before you add anything. Every cabinet company uses it so you can make apples-to-apples comparisons. I’m using it the same way here.

What a Complete 10×10 Kitchen Actually Costs, Line by Line

Here’s what a complete working kitchen actually costs across the lines I carry, from the most affordable door style to the most premium available in each line:

ROC Cabinetry comes in between roughly $3,500 and $6,100 for a standard 10×10, depending on door style. Their entry-level Belmont door sits at the low end. Their Euro Delux and Inset styles push toward the high end. All-wood construction, soft-close hardware standard, throughout.

DL Cabinetry runs between roughly $4,400 and $8,900 for the same layout. Their standard shaker styles anchor the low end. Their European White Oak finish is the premium option and carries a significant price premium — nearly double the entry price — which reflects the material and finish quality difference, not a markup game.

AVA Cabinetry lands between roughly $5,500 and $7,100. AVA has the tightest spread of any line I carry — their door styles stay relatively close in price, which makes budgeting more predictable. You won’t get shocked by a door style upgrade the way you can with some other lines.

SOLLiD Cabinetry is where the story gets interesting. Their Three Series — the inventoried, ships-fast line — runs between roughly $5,500 and $6,800 for a 10×10. But SOLLiD is also a full custom line, and their Custom Series — true built-to-order cabinetry made in Chandler, Arizona — runs between roughly $19,000 and $27,800 for the same layout at their higher door style groups. That’s not a typo. Custom Series is a fundamentally different product at a fundamentally different price point, and for the right kitchen and the right homeowner, it’s worth every dollar. SOLLiD gives you the full spectrum — from a fast-shipping quality cabinet that gets the job done beautifully, all the way to heirloom-level custom cabinetry built specifically for your kitchen. Few lines can say that.

ENVii Cabinetry, SOLLiD’s frameless counterpart, follows the same two-tier structure. ENVii Three Series — the inventoried, ships-fast option — runs between roughly $5,500 and $6,800 for a 10×10, the same range as SOLLiD Three Series. ENVii Custom Series — true built-to-order, same Arizona manufacturing — runs between roughly $19,000 and $27,800, matching SOLLiD Custom Series dollar for dollar. Same factory, same door style pricing groups. The only real difference is frameless construction versus SOLLiD’s face frame.

The Number That Matters More Than Any of These

Every single one of those ranges is a complete, working kitchen. Not a partial kitchen. Not a few sample cabinets. A real kitchen with wall cabinets, base cabinets, and the linear footage a standard 10×10 layout requires. The question isn’t whether you can have a complete kitchen — you can, inside any one of those ranges. The question is how many items on your wish list that kitchen satisfies.

A $5,500 ROC kitchen is a real kitchen. So is a $27,000 SOLLiD Custom kitchen. What’s different is the door style, the finish, the construction method, the lead time, and the level of customization available to you. Neither one is the wrong answer. The right answer is the one that fits what you actually care about most, in the space you actually have, at the budget you actually have to work with.

This is also why I don’t lead with price when I talk to homeowners. I lead with the wish list. Tell me what matters most — the look, the finish, the speed, the custom sizing, the American-made story — and the price follows naturally from those priorities. Start with the price and work backwards, and you’ll spend more time compromising than deciding.

One more thing worth knowing: these numbers cover cabinets only. They don’t include countertops, hardware, installation labor, or any specialty items like pull-out shelving, lazy Susans, or custom corner solutions. Those all get added on top, and they’re worth budgeting for — but they’re also a separate conversation. Chapter 9 covers the storage features worth paying for. That’s where we’ll talk about what to add and what to skip.